Digital storytelling that brings communities togetherArizona brought an unmistakable spark to GenderCool’s digital presence—and helped us tell our story in ways that were bold, joyful, and true. They have an uncanny sense for what resonates, turning complex moments into content that feels effortless, intentional, and full of life.
From launching campaigns to shaping GenderCool's brand voice, Arizona didn't wait for direction—they built pathways. They’re the kind of team member who sees possibility in every blank page, and who moves from concept to execution with clarity and momentum. Their work didn’t just attract attention; it built community, loyalty, and impact.
Arizona made GenderCool’s social platforms sing with authenticity and edge. I can’t wait to see how they continue to push boundaries and build belonging wherever they go.”
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Arizona is the kind of visionary every mission-driven organization dreams of hiring. As the lead of our social media and digital storytelling at GenderCool, they brought not only exceptional creative skill, but also a rare and powerful clarity of purpose.
In a time when authentic, inclusive storytelling has never been more vital, Arizona delivered a masterclass in what’s possible when heart, innovation, and strategy meet. They grew our social following to tens of thousands across Instagram, TikTok, LinkedIn, Facebook, and emerging platforms like Bluesky, all while maintaining a deeply human, engaging, and future-forward voice. Arizona didn’t just manage platforms—they built community. A global one. One rooted in belonging, visibility, and joy.
Arizona’s work helped reshape narratives and dismantle misinformation with dignity, creativity, and courage. They were not just posting content—they were changing hearts and minds. They helped us expand our reach during one of the most politically volatile periods for trans youth, and they did so with integrity, brilliance, and radical hope. Their messaging transformed corporate citizens into allies, quiet observers into passionate advocates, and everyday moments into movements.”
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I grew up in the global marketing world before becoming a founder of The GenderCool Project. I have worked with dozens of high performing digital strategists and social media folks in my career. I have yet to work with a subject matter expert like Arizona who single handedly built an extraordinary online following for GenderCool, nourished by the most engaging, creative and strategic content dedicated to uplifting transgender and nonbinary youth. They, at their core, are an exquisite storyteller, and they know how to do literally everything. Each time I've worked alongside Arizona, I learn more than I ever thought possible. They are so kind, so smart, so creative, so deadline driven, so connected to online trends and the newest technology. They didn't just consistently bring forth the coolest ideas to level up our online presence. They then made those ideas happen, from vision to execution to evaluation. They are strategist, filmmaker, writer, producer, amplifier and evaluator. They are the full package.”